RiptideRx · visual direction · round one

Three ways RiptideRx can move.

Each screen plays the same shot: the opening of the home page, where a riptide of light braids into a real molecule and then lets it go. The molecule is semaglutide, built from its 31-residue sequence. The long filament is its fatty-acid side chain on lysine 20. Only the grade, the type and the camera's attitude change. Drag a scrubber to play director, or move your pointer over a screen to tilt the camera.

Abyss

Lucasfilm × Lionsgate

CurrentMolecule

Palette

Abyss ink#02060B
Trench#07182A
Biolume#5CF2E0
Cold light#6FA8FF
Flare gold#F4C77D

Type

Riptide

Tracked, high-contrast serif for title cards; a quiet grotesk for everything you read.

Bodoni Moda / Instrument Sans

Motion

Slow push-ins and long holds. The camera never hurries.
Light is the only colour: bioluminescence and one warm anamorphic flare.
Trailer title cards that breathe as they land.

Feels likea Lucasfilm title sequence shot at the bottom of the ocean.

Signal

Apple × Bungie Marathon

CurrentMolecule

Palette

Pearl#ECEEEA
Graphite#15171A
Signal#FF4A1C
Cobalt#2340FF
Mist#C9D0D3

Type

RiptideRx

Expanded grotesk for headlines; mono for data, sequences and lot numbers.

Archivo Expanded / DM Mono

Motion

Precise, snappy cuts. Nothing drifts without a reason.
A live HUD reads the molecule: residue ticker, mass, length.
Clean light, one signal colour for what matters.

Feels likean Apple keynote reveal, annotated by a Bungie heads-up display.

Neon Undertow

Rockstar GTA VI × Take-Two

CurrentMolecule

Palette

Dusk violet#2A0F4F
Undertow pink#FF3D8B
Sunset#FF9B54
Lagoon#3CF2FF
Night water#06152A

Type

Riptide

Condensed display with swagger; loud where it counts, calm on product facts.

Big Shoulders Display / Barlow

Motion

Poster frames that cut on the beat, with a colour shift every chapter.
Dusk-to-night grade: magenta sky, teal water, hot highlights.
Parallax layers and print-misregistration type.

Feels likea GTA VI trailer poster brought to life.

The same in all three

Undertow heroOne continuous camera dive from the surface to the molecule, driven by scroll.
Sequence signaturesEach of the 30 peptides gets its own molecule, colour and motif, built from its real sequence.
The VesselA glass-and-liquid vial render for every product page.
Current wipePage transitions that feel like water pulling the page away.
Built for everyoneReduced-motion stills, keyboard paths, and quality that scales down on older phones.

Your call

Reply in chat with A, B or C. Mixing is fine: “A’s grade with C’s type.”

Whatever you pick becomes the design language for the site, the ordering web app and the mobile app.

Prototype-grade previews rendered live in your browser. Sequence and mass are from RiptideRx research lane A (PubChem CID 56843331). The geometry is an idealised α-helix, not a solved crystal structure; production molecules will be labelled “computed conformer”.